Direct Placement Blog

Direct Placement, LLC Is excited to announce that we have now been accredited with the Better Business Bureau for 5 years! Direct Placement was originally established in the home of our CEO, Adam Vanderpool, back in 2009. The company eventually evolved into a more formal business structure, Direct Placement, LLC, in 2010 as the company and industry grew beyond all expectations. We were then recognized at the 2013 Portland Business Alliance’s yearly celebration for the 100 fastest growing private companies in Oregon & SW Washington. Direct Placement, LLC came in 7th with a growth percentage of 498.8% over the last 3 years. We believe that our success lies with our hard-working, professional staff. We pride ourselves on a strong work ethic and unrelenting efforts to provide our clients with the best possible service. But, before we can start using our service to help a company achieve their marketing goals, we know that consumers will look to other sources for information about...

In this Ad Extension Series , we have covered a wide variety of extensions available for your advertising campaigns. Each of these extensions extend your ad, provide more information for the potential client, and/or make it easier for them to connect with you directly from your online ads. Message extensions are useful for the same reasons. Message extensions allow people to click a button on your ad, similar to the click-to-call button , and then immediately contact your business. Like with the click-to-call button, their phone will automatically go to their texting app and open a new text to the phone number you set to receive the texts. You have the ability to create a message for someone to send you when they click on that button, which will auto fill in the text box when the app opens. Users can also draft their own text before sending if they want to customize their message. When someone does click on the message extension, it is charged like a normal click to your ad. A me...

In this Ad Extension Series , we have gone over several AdWords features that can help boost the performance of your internet ads. One thing we almost never discuss is how these kinds of features relate to Bing Ads. Bing has most of the same extension options as Google, which operate in the same way. Although they are not guaranteed to show each time your ad does, they will expand the size of your ad and help provide additional information about your company or service to searchers when they do. Recently, Bing Ads has also added Price Extensions as an option for advertisers using their services. These kinds of extensions have been available in AdWords for a while and are praised for the level of additional information they allow you to display in your ads. Price extensions allow you to show the price of a product/service directly in the ad. They operate similar to a Structured Snippet Extension in that they will appear at the bottom of your ad, below the main ad text, and list ...

As we’ve discussed before LinkedIn advertising , is unique because it is a Business-To-Business tailored social media platform. This means its advertising options are targeted to advertisers focusing on an interesting combination of individuals and B2B. One of the advertising options available on LinkedIn is video advertisements. Of course, video ads themselves are not new to the advertising market. Advertising companies have been using video advertisements in one form or another for decades. But, because LinkedIn provides you with a unique marketing audience to target when creating your campaign, you will have to keep different considerations in mind while creating your video advertising campaign. As we know, when doing any kind of online marketing it is always important to focus on the specific internet marketing strategies that best fit your company’s goals. According to LinkedIn , video ads should have one of three main marketing objectives: Brand Awareness, Brand Considerati...

Toward the beginning of 2018, the new social media platform Vero started creating quite the buzz in the social media and digital marketing world. Vero calls itself a “True Social” experience and states that it is meant to give people real control over what they see and who they share it with. Its systems are set up to create you your own personal environment within the platform, with search technology, sharing capabilities, and even content creation that can be tailored to your personal preference in each individual situation. The content base is similar to Instagram in that it is more image/video based. But, users are also able to share music, books, movies, and more entertainment related content. One of their most interesting information points is that the feed you will see when using Vero will be entirely created and curated by you. They state “That also means there’s no algorithms and no data mining. Ever.” This is an intriguing statement because it leads into one of the reas...

In this blog series , we have well established the rise of the blog. “Blogging” is something most people have at least heard of, if not directly participated themselves. But, a blogging related term that might be less well-known is “microblogging.” Although the term microblogging might be new to many people, it is something that most of us have most likely seen or interacted with without knowing it. Like blogging, microblogging involves regularly and frequently posting content onto a platform. This content can range in format to include images, videos, text, etc. or any combination of those elements. The most significant difference is that microblogging involves much smaller posts than are allowed in the regular, flexible blogging format. In fact, some microblogging platforms will even have a maximum character limit that restricts how much content you are allowed to share in one post. If this is starting to sound familiar, it’s because most social media platforms are forms of micro...

In the past, we have discussed the many benefits of advertising on both Facebook and Instagram individually. Advertising on Facebook can be highly beneficial for a business that wants to spread awareness about their company and/or products. At the same time, Instagram’s image and video-based concept make it so that visual advertisements can thrive. Because of these factors, Facebook and Instagram are both important social media platforms for businesses to keep in mind when they are trying to increase their brand or product’s presence online. What many people might not know is that advertising on these platforms can be done in the same Ads Manager on Facebook. You don’t even need to set up two different campaigns to achieve this goal. You can specialize your targeting on a single advertising campaign so that it runs on both platforms. This Ads Manager also offers a variety of ad formats , targeting criteria, and features that will help you target the right ads to the right people ...