The Benefits Of Direct Placement® For Photographers & Videographers

 

The Benefits Of Direct Placement® For Photographers & Videographers

The photography and videography industries lie at a bit of a crossroads as we move into a new year and a new era. Though temporarily stifled by the pandemic, both industries are expected to bounce back and see significant growth moving forward. According to the U.S. Bureau Of Labor Statistics, growth in these industries are projected to be well above the average for all occupations. That being said, the trends for these industries do have some variables that are worth noting. The biggest being the rise of quality cameras on mobile phones. This has made high-quality images and videos highly accessible to the common person. For example, the iPhone 13 has features that were previously unavailable on mobile devices, such as depth of field and increased low light performance. This trend doesn’t seem to be slowing down. Another thing to consider for these industries is that the barrier to entry has basically been removed. Access to equipment and information on creating high-quality imagery is easier than ever before.

Although mobile phone cameras are a disruptive force in the photography and videography industries and the barrier to entry into the field is basically non-existent, there are some things that great photographers have that technology will never be able to outdo, including creativity, experience, and know-how. Great photographers know that there’s much more to making high-quality visuals than the gear, like having a great eye and understanding lighting to get the aesthetic you’re looking for or having a keen understanding of editing. And it’s because of this that these industries are here to stay. But being a photographer or videographer isn’t just about art, the most successful photographers out there know that the business side of it is just as important. First and foremost, your work needs to speak for itself, great work is a must. Beyond that, marketing is extremely important and will separate the side hustlers from the professionals. How will you get new customers if nobody knows about your work and your business?

Marketing Strategy

The best marketing strategies utilize multiple channels for lead generation. Social media is one of the best free ways to show people what you can do, specifically Instagram, but utilizing as many social media platforms as possible is a great way to increase your reach. However, free profiles, unfortunately, are not enough to cut through the competition. First things first, if you are a serious photographer or videographer, you need to have a website. This alone will put you above a lot of the competition in your area. Once you have a killer website up and running, it’s time to get as many relevant eyeballs on your site as possible, and the best way to do that is Google.

Why Google?

It shouldn’t be a surprise that Google is way out in front of the competition in the search engine game as they hold over 92% of the market share. Google is where people go to find the products and services they are looking for. When advertising on Google, placement is the name of the game as the vast majority of searches never make it past the first page. Though search engine optimization (SEO) is great and you should put effort into ranking organically, the fact is that SEO can take a very long time to start seeing results. Utilizing paid placement is a great option to see good positioning and Direct Placement® will give you an advantage on the SERPs. As a photographer or videographer, chances are that you have a niche area of focus for your work and one of the biggest advantages of advertising on Google is the ability to get highly targeted, increasing the relevancy and chances for customer acquisition from your ads.

Direct Placement® On Google

Direct Placement LLC has earned the Premier Partner status with Google, not an easy feat as only the top 3% of all Google partners attain Premier status. Direct Placement’s trademark service, Direct Placement®, is a great way to have your website featured on the front page of Google. Here’s what you can expect with Direct Placement® on Google:

Risk Free Placement

If for whatever reason your ads are not active or eligible to show, then a credit for downtime will be applied to your account.

7-day Money Back Guarantee

If your ads are not approved or active and eligible within the first seven days of account creation, then a full refund will be offered, no questions asked.

No Long-Term Commitment

Because of our confidence that this program will get traffic to your site, there is no long-term contract. Instead, it is run on a month-to-month basis, and you can terminate anytime, as long as it is seven business days before the account recurring date.

Flat rates

One of the major strengths Direct Placement® holds over other forms of marketing, like Pay Per Click, is that you know exactly how much you will spend each month. This will make budgeting much easier for your marketing.

Work With Google Certified Experts

All of our account strategists have undergone extensive training directly from Google and are Google certified experts.

Proper Keyword Selection

Working with a Premier Google Partner has its perks. One of the biggest being that we have access to data directly from Google to aid in proper keyword selection. Choosing the correct keywords is crucial for relevance and traffic. You will not be placed on any keywords that don’t show sufficient traffic or are not relevant. This is a big reason, along with our expert ad creators, that Direct Placement® averages a CTR of 8.86%, much higher than the cross-industry standard of 1.9%. Keyword placement is exclusive too, if we place a keyword, nobody else will be placed on that same keyword.

Track Your Results and Discuss Traffic Reports With Your Account Manager

For full transparency, you will receive secure login credentials so you can review your account to track your results at any time. Further, you can request a traffic report to go over your account activity with a Google certified expert.

Direct Placement® on Google is a great addition to your multichannel marketing strategy. Being placed on the front page gives you a more substantial online presence. The flat rate makes it easy to budget for and the data driven keyword selection will help you find heavy hitting keywords to be found when people are looking for photographers or videographers like yourself.

Direct Placement, LLC is a digital marketing agency that offers a variety of digital ads and services. Our trained and certified team of Account Managers and Internet Marketing Advertisers is dedicated to helping your business achieve its advertising goals. They will work diligently with you to help ensure our advertising efforts are tailored to your specific needs. Contact Direct Placement, LLC today or visit our website to discover how we can start transforming your business one click at a time! You can also follow us on Facebook, Twitter, or Blogger for more online marketing related content.

Direct Placement makes digital marketing easy. Your Marketing Pro is a Google Premier Partner and ready to boost your ad to the top of search results. Get started now.