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Showing posts from July, 2018

Oath Launches 3D Ad Formats To Meet Rising Mobile Trends

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As we have discussed before , Verizon recently premiered it’s new advertising platform Oath . Oath’s goal is to use well known brands like Yahoo, AOL and more to promote other companies and brands. They focus heavily on following consumer and advertising trends so that they can offer the most applicable services and resources to their customers. They also offer a variety of ad formats and resources to help businesses achieve their goals. According to a recent study done by Oath, mobile advertising trends are expected to see a rise in the coming years. It is well known that mobile phone use has been growing exponentially over the last few years, so it makes sense that advertising to mobile would be increasing as well. But, Oath’s study dove into some of the more specific actions users are taking on their devices. Oath discovered that “28% of consumers experience VR on smartphones” and “49% of consumers experience 360-degree videos on smartphones.” VR (Virtual Reality) and 360-deg

Blog Series – 3 Tips To Keep In Mind For A Successful Blog Post (Based On Stats)

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In this Blog Series , we have discussed the history of blogging, why it’s important to blog, and even some of the different kinds of blogging . But, one of the things we have not touched on is how to write a blog post that can successfully achieve some of the benefits we have discussed. Below, we have outlined our top 3 tips for writing a blog post based on some popular blogging statistics. Although these may not be a formula for foolproof blog writing, the statistics show that blog posts with these elements are popular and/or successful. If you keep these them in mind while writing, you could be well on your way to generating some of those benefits for your company through blogging. 1: Write ‘Medium’ Length Blog Posts: This tip can start to feel a bit like searching for the ever elusive ‘Goldilocks Middle Ground’ because there is no exact set number or sweet spot for creating a successful post. But, it is a key element to keep in mind while blogging. Over the last several y