Direct Placement Blog

St John USVI – A One Of A Kind Retreat A true gem of the Caribbean, the little island of St John offers a pristine and relaxed experience unlike any other. It’s a paradise that slows the pace of life down so you can enjoy the moment and let the frantic atmosphere of the city wash away with the waves. You won’t find any raging parties or a huge nightlife scene here, St John is more about tranquility and relaxation. However, that’s not to say that there isn’t anything to do, the island offers all kinds of activities and hospitality. A Little About the Island The Virgin Islands are an archipelago in the Caribbean Sea and are divided among British, Spanish and US territories. The US Virgin Islands (USVI) consists of 3 main islands and many minor islands and cays. St John is the smallest of the 3 main islands and, with 60% of it’s area being protected as a national park, is a showcase of the natural wonders of the Caribbean. St John is a fairly remote place and traveling there will

Recent Changes To Google Analytics Google has recently made some updates to Analytics regarding default channel groupings and user-roles. These changes give marketers more control and specificity in how they use Analytics. Default Channel Groupings Channel groupings are a way to organize your traffic sources into groups based on rules. Analytics provides default groupings based on the most popular ways to organize traffic and has recently added quite a few new default groupings. The previous default channel groupings were: ·         Organic Search ·         Paid Search ·         Direct ·         Social ·         Email ·         Affiliate ·         Referral ·         Display ·         Other Advertising ·         Other New additions to default channel groupings are: ·         Organic Shopping ·         Paid Shopping ·         Organic Video ·         Paid Video ·         Paid Other ·         Audio ·         SMS ·         Mobile Push Notifi

  The Benefits Of Direct Placement® On Google For Lawyers and Attorneys In the United States there are over 1.3 million lawyers, creating intense competition. With so many lawyers and attorneys competing for a limited amount of work, marketing will be the deciding factor between landing new clients and missing out. The growing trend of people starting their search for legal help online hasn’t gone unnoticed and 65% of law firms spend the majority of their marketing budget on digital marketing strategies . This shows that marketing on the web is clearly working for these firms, otherwise they would switch back to traditional methods. This also shows that 35% haven’t made the jump to the digital age, meaning that basic internet marketing will immediately push your firm above a big chunk of your competition. With virtually no barrier to entry for marketing online, having an effective strategy is key to seeing results, but where to start? Utilizing multiple channels in marketing for

Mont-Tremblant, Skiing and Beyond A skier’s dream and a traveler’s marvel, Mont-Tremblant is an enchanting destination tucked in the Laurentian Mountains of Quebec, Canada. The world class skiing and snowboarding is unbeatable, and Mont-Tremblant provides an unforgettable experience for non-skiers too. Whether you are looking for family friendly activities and amenities or you want to get out and enjoy the nightlife, the city and resort have a lot to offer for all kinds of people. Based at the tallest mountain in the Laurentians, the skiing and snowboarding experience at the ski resort is one of the best in all of North America. It boasts 102 runs and 14 lifts, ranging from bunny slopes to black diamonds, so every level of skier and snowboarder can enjoy the slopes. And if you’re looking to up your game, ski and snowboard lessons are available. If you prefer to stay off of skis, but you don’t want to miss out on what the mountain has offer, then snow shoeing and alpine touring is

  The Benefits Of Direct Placement® On Google For Real Estate Agents The world of real estate has become highly saturated with over 2 million agents nationwide. That’s a lot of agents! With this kind of intense competition in the industry, marketing will make the difference between who gets work and who doesn’t. The growing trend of searching for homes online is only going to become more common, so having an online presence has become a requirement for real estate agents to be successful. However, the internet has caused a bit of an enigma when it comes to making a solid marketing strategy, because the barrier of entry is so low, it’s easy to get lost in the flood of information and advertisements. There are also so many options of advertising platforms to choose from. Should you put your marketing budget into Facebook? Zillow? Realtor.com? A solid marketing strategy utilizes multiple channels for lead generation . With so many free options, like social media or Zillow profiles,

  Google’s New Performance Max Campaign Google has recently unveiled the new Performance Max Campaign type, giving advertisers access to their ads across all of Google’s channels, including YouTube, Display, Search, Discover, Gmail, and Maps. This new goal-based campaign type fits with Google’s trend toward increased automation, using automation for bidding, budget optimization, accompany, and creatives, and is designed to accompany Search campaigns based on keywords. The goal of this new campaign type is to simplify campaign management and to find relevant new audiences. The Google Network Performance Max gives access to ads across Google’s Network. The network is divided into two main groups:    The Search Network: This includes the Search Engine Results Page (SERP), Maps, the Shopping Network, and search sites that have an advertising partnership with Google    The Display Network: This includes Google owned sites such as Gmail, YouTube, Blogger and thousands of Google p