The Benefits Of Direct Placement® On Google For Lawyers and Attorney

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The Benefits Of Direct Placement® On Google For Lawyers and Attorneys

In the United States there are over 1.3 million lawyers, creating intense competition. With so many lawyers and attorneys competing for a limited amount of work, marketing will be the deciding factor between landing new clients and missing out. The growing trend of people starting their search for legal help online hasn’t gone unnoticed and 65% of law firms spend the majority of their marketing budget on digital marketing strategies. This shows that marketing on the web is clearly working for these firms, otherwise they would switch back to traditional methods. This also shows that 35% haven’t made the jump to the digital age, meaning that basic internet marketing will immediately push your firm above a big chunk of your competition. With virtually no barrier to entry for marketing online, having an effective strategy is key to seeing results, but where to start?

Utilizing multiple channels in marketing for your firm is the best way to maximize lead generation. Free options, such as social media, are essential to building your online presence and should not go overlooked. However, free options simply aren’t enough to generate sufficient leads. Your firm’s biggest asset is your website, which every serious firm should already have. Your competition already has a killer website, so if you don’t have one, then it’s time to change that. Having a great website is just the first step, once your site is up and running, it’s time to get it in front of as many relevant eyeballs as possible.

Why Google?

As time continues to go by, the demographics that were raised in the digital era will age into being a larger portion of those that need legal help. What this means is that a larger percentage of potential clients will start their search for lawyers and attorneys on the internet, and specifically on the largest search engine, Google. Google is by far the leader in the search engine game, holding 92% of the market share. Interestingly, the 2nd largest search engine is YouTube, a property of Google, so it’s safe to say that Google is where people go to search. When someone needs legal aid, it’s vital that your website is easily visible on the search engine.

When advertising on Google, placement is the name of the game as the vast majority of searches never make it past the first page. Though search engine optimization (SEO) is great and you should put effort into ranking organically, the fact is that SEO can take a very long time to start seeing results. Utilizing paid placement is a great option to see good positioning and Direct Placement® will give you an advantage on the SERPs.

Direct Placement® On Google

Direct Placement LLC has earned the Premier Partner status with Google, not an easy feat as only the top 3% of all Google partners attain Premier status. Direct Placement’s trademark service, Direct Placement®, is a great way to have your website featured on the front page of Google. Here’s what you can expect with Direct Placement® on Google:

Risk Free Placement

If for whatever reason your ads are not active or eligible to show, then a credit for downtime will be applied to your account.

7-day Money Back Guarantee

If your ads are not approved or active and eligible within the first seven days of account creation, then a full refund will be offered, no questions asked.

No Long-Term Commitment

Because of our confidence that this program will get traffic to your site, there is no long-term contract. Instead, it is run on a month-to-month basis, and you can terminate anytime, as long as it is seven business days before the account recurring date.

Flat rates

One of the major strengths Direct Placement® holds over other forms of marketing, like Pay Per Click, is that you know exactly how much you will spend each month. This will make budgeting much easier for your marketing.

Work With Google Certified Experts

All of our account strategists have undergone extensive training directly from Google and are Google certified experts.

Proper Keyword Selection

Working with a Premier Google Partner has its perks. One of the biggest being that we have access to data directly from Google to aid in proper keyword selection. Choosing the correct keywords is crucial for relevance and traffic. You will not be placed on any keywords that don’t show sufficient traffic or are not relevant. This is a big reason, along with our expert ad creators, that Direct Placement® averages a CTR of 8.86%, much higher than the cross-industry standard of 1.9%. Keyword placement is exclusive too, if we place a keyword, nobody else will be placed on that same keyword.

Track Your Results and Discuss Traffic Reports With Your Account Manager

For full transparency, you will receive secure login credentials so you can review your account to track your results at any time. Further, you can request a traffic report to go over your account activity with a Google certified expert.

Direct Placement® on Google is a great addition to your multichannel marketing strategy. Being placed on the front page gives you a more substantial online presence. The flat rate makes it easy to budget for and the data driven keyword selection will help you find heavy hitting keywords to be found when people are looking for lawyers and attorneys in your area of focus.

Direct Placement, LLC is a digital marketing agency that offers a variety of digital ads and services. Our trained and certified team of Account Managers and Internet Marketing Advertisers is dedicated to helping your business achieve its advertising goals. They will work diligently with you to help ensure our advertising efforts are tailored to your specific needs. Contact Direct Placement, LLC today or visit our website to discover how we can start transforming your business one click at a time! You can also follow us on Facebook, Twitter, or Blogger for more online marketing related content.

Direct Placement makes digital marketing easy. Your Marketing Pro is a Google Premier Partner and ready to boost your ad to the top of search results. Get started now.

 

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