The Benefits Of Direct Placement® On Google For Real Estate Agents
The
Benefits Of Direct Placement® On Google For Real Estate Agents
A
solid marketing strategy utilizes multiple channels for lead generation. With
so many free options, like social media or Zillow profiles, it would be a
mistake to overlook making a profile on all of these major platforms to build
your online presence. However, free profiles, unfortunately, are not enough to
cut through the competition. First things first, if you are a serious realtor,
you need to have a website. This alone will put you above a lot of the other
agents in your area. Once you have a killer website up and running, it’s time
to get as many relevant eyeballs on your site as possible, and the best way to
do that is Google.
Why
Google?
When it comes to the search engine game, there is virtually
no competition, with Google being the clear victor. Holding over 92% of
the market share, Google is where people go to search the web. As
millennials continue to grow into home buyers and sellers, they will become the
most important segment to focus on. This is a generation raised on Google, so
being easily discoverable on search is vital to catching their attention. The
average millennial homebuyer doesn’t intend to be in their first home for
longer than 5 years, which means they will be buyers, and potentially sellers,
again in the near future. This is a great potential for repeat business, so
focusing on this demographic and having a presence where they spend their time
on the web is a necessity.
When advertising on Google, placement is the name of the
game as the vast
majority of searches never make it past the first page. Though search
engine optimization (SEO) is great and you should put effort into ranking
organically, the fact is that SEO can take a very long time to start seeing
results. Utilizing paid placement is a great option to see good positioning and
Direct Placement® will give you an advantage on the SERPs.
Direct
Placement® On Google
Direct
Placement LLC has earned the Premier Partner status with Google, not an
easy feat as only the top 3% of all Google partners attain Premier status.
Direct Placement’s trademark service, Direct Placement®, is a
great way to have your website featured on the front page of Google. Here’s
what you can expect with Direct Placement® on Google:
Risk Free Placement
If for whatever reason your ads are not active or eligible
to show, then a credit for downtime will be applied to your account.
7-day Money Back Guarantee
If your ads are not approved or active and eligible within
the first seven days of account creation, then a full refund will be offered,
no questions asked.
No Long-Term Commitment
Because of our confidence that this program will get traffic
to your site, there is no long-term contract. Instead, it is run on a
month-to-month basis, and you can terminate anytime, as long as it is seven
business days before the account recurring date.
Flat rates
One of the major strengths Direct Placement® holds over
other forms of marketing, like Pay Per Click, is that you know exactly how much
you will spend each month. This will make budgeting much easier for your
marketing.
Work With Google Certified Experts
All of our account strategists have undergone extensive
training directly from Google and are Google certified experts.
Proper
Keyword Selection
Working with a Premier Google Partner has its perks. One of
the biggest being that we have access to data directly from Google to aid in
proper keyword selection. Choosing the correct keywords is crucial for
relevance and traffic. You will not be placed on any keywords that don’t show
sufficient traffic or are not relevant. This is a big reason, along with our
expert ad creators, that Direct Placement® averages a CTR of 8.86%, much higher
than the cross-industry standard of 1.9%. Keyword placement is exclusive too,
if we place a keyword, nobody else will be placed on that same keyword.
Track
Your Results and Discuss Traffic Reports With Your Account Manager
For full transparency, you will receive secure login
credentials so you can review your account to track your results at any time.
Further, you can request a traffic report to go over your account activity with
a Google certified expert.
Direct
Placement® on Google is a great addition to your multichannel marketing
strategy. Being placed on the front page gives you a more substantial online
presence. The flat rate makes it easy to budget for and the data driven keyword
selection will help you find heavy hitting keywords to be found when people are
looking for agents to help them with their real estate needs.
Direct Placement, LLC is a digital marketing agency
that offers a variety of digital ads and services. Our trained and certified team of Account Managers and Internet
Marketing Advertisers is dedicated to helping your business achieve its
advertising goals. They will work diligently with you to help ensure our
advertising efforts are tailored to your specific needs. Contact Direct Placement, LLC today or visit our website to
discover how we can start transforming your business one click at a time! You
can also follow us on Facebook, Twitter, or Blogger for more online marketing related content.
Direct
Placement makes digital marketing easy. Your Marketing Pro is
a Google Premier Partner and ready to boost your ad to
the top of search results. Get started now.
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