The Benefits of Direct Placement® On Google For Vacation Rentals

The Benefits of Direct Placement® On Google For Vacation Rentals

It’s no secret that historic losses amidst the pandemic in 2020 affected the entire vacation rental industry, and travel economics as a whole. Despite this setback, industry experts expect a bounce back to pre-covid numbers, which we have already seen coming to fruition. Nationwide there are millions of vacation rentals accounting for billions in revenue for the industry. The vacation rental business is large and competitive, but if run effectively, you stand to make a lot of money.

There are a number of things to think about when it comes to making the most of your rental property. The first is to understand your competition. You aren’t only competing with other vacation rentals, but hotels, motels, and bed and breakfasts are also fighting for a piece of the pie. This dramatically shrinks the pool of candidates that you can fill your rental with. Seasonality is another thing to consider, if your rental is dependent on some sort of seasonal wave of travel, then you need to capitalize as much as possible in season. This can be tough because your competition also relies on this wave, cranking up the competition. The difference maker for who will rent out their property and who will not ultimately comes down to marketing. The more effective marketer is much more likely to keep their rental occupied.

Marketing Strategy

The best marketing strategies utilize multiple channels for lead generation. Social media is one of the best free ways to increase awareness of your property, especially if there are great views. However, free profiles, unfortunately, are not enough to cut through the competition. First of all you will need to figure out where and how to list your property for rent, many Americans use Airbnb for example. Using listing sites like Airbnb or Vrbo can make your vacation rental more visible, but the platforms take a significant percentage. You may opt to create your own site and manage your properties there. This is a more in-depth approach and requires more work, but nobody will be reaching into your pocket this way. Whichever way you choose, the next step is to get as many relevant people to see your rental as possible, which means Google.

Why Google?

It shouldn’t be a surprise that Google is way out in front of the competition in the search engine game as they hold over 92% of the market share. Google is where people go to find the products and services they are looking for. When advertising on Google, placement is the name of the game as the vast majority of searches never make it past the first page. Though search engine optimization (SEO) is great and you should put effort into ranking organically, the fact is that SEO can take a very long time to start seeing results. Utilizing paid placement is a great option to see good positioning and Direct Placement® will give you an advantage on the SERPs. Currently 53% of all travel related expenses are booked online, but this number is expected to rise significantly as Millennials and Generation Z start to take over the market. This generational shifting is actually a really good thing for vacation rental owners because Millennials and Gen Z are much more likely than previous generations to book short-term rentals over hotels for their travel. These generations were raised on Google and it is the first place they go for any kind of question, such as where should we stay for our vacation? This means that being easily visible on the search engine is critical for your rental to do well. Here’s where Direct Placement® comes in.

Direct Placement® On Google

Direct Placement LLC has earned the Premier Partner status with Google, not an easy feat as only the top 3% of all Google partners attain Premier status. Direct Placement’s trademark service, Direct Placement®, is a great way to have your website featured on the front page of Google. Here’s what you can expect with Direct Placement® on Google:

Risk Free Placement

If for whatever reason your ads are not active or eligible to show, then a credit for downtime will be applied to your account.

7-day Money Back Guarantee

If your ads are not approved or active and eligible within the first seven days of account creation, then a full refund will be offered, no questions asked.

No Long-Term Commitment

Because of our confidence that this program will get traffic to your site, there is no long-term contract. Instead, it is run on a month-to-month basis, and you can terminate anytime, as long as it is seven business days before the account recurring date.

Flat rates

One of the major strengths Direct Placement® holds over other forms of marketing, like Pay Per Click, is that you know exactly how much you will spend each month. This will make budgeting much easier for your marketing.

Work With Google Certified Experts

All of our account strategists have undergone extensive training directly from Google and are Google certified experts.

Proper Keyword Selection

Working with a Premier Google Partner has its perks. One of the biggest being that we have access to data directly from Google to aid in proper keyword selection. Choosing the correct keywords is crucial for relevance and traffic. You will not be placed on any keywords that don’t show sufficient traffic or are not relevant. This is a big reason, along with our expert ad creators, that Direct Placement® averages a CTR of 8.86%, much higher than the cross-industry standard of 1.9%. Keyword placement is exclusive too, if we place a keyword, nobody else will be placed on that same keyword.

Track Your Results and Discuss Traffic Reports With Your Account Manager

For full transparency, you will receive secure login credentials so you can review your account to track your results at any time. Further, you can request a traffic report to go over your account activity with a Google certified expert.

Direct Placement® on Google is a great addition to your multichannel marketing strategy. Being placed on the front page gives you a more substantial online presence. The flat rate makes it easy to budget for and the data driven keyword selection will help you find heavy hitting keywords to be found when people are looking for vacation rentals like yours.

Direct Placement, LLC is a digital marketing agency that offers a variety of digital ads and services. Our trained and certified team of Account Managers and Internet Marketing Advertisers is dedicated to helping your business achieve its advertising goals. They will work diligently with you to help ensure our advertising efforts are tailored to your specific needs. Contact Direct Placement, LLC today or visit our website to discover how we can start transforming your business one click at a time! You can also follow us on Facebook, Twitter, or Blogger for more online marketing related content.

Direct Placement makes digital marketing easy. Your Marketing Pro is a Google Premier Partner and ready to boost your ad to the top of search results. Get started now.