Recent Changes To Google Analytics
Recent Changes To Google Analytics Google has recently made some updates to Analytics regarding default channel groupings and user-roles. These changes give marketers more control and specificity in how they use Analytics. Default Channel Groupings Channel groupings are a way to organize your traffic sources into groups based on rules. Analytics provides default groupings based on the most popular ways to organize traffic and has recently added quite a few new default groupings. The previous default channel groupings were: · Organic Search · Paid Search · Direct · Social · Email · Affiliate · Referral · Display · Other Advertising · Other New additions to default channel groupings are: · Organic Shopping · Paid Shopping · Organic Video · Paid Video · Paid Other · Audio · SMS · Mobile Push Notifi
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