Oath Launches 3D Ad Formats To Meet Rising Mobile Trends

-


As we have discussed before, Verizon recently premiered it’s new advertising platform Oath. Oath’s goal is to use well known brands like Yahoo, AOL and more to promote other companies and brands. They focus heavily on following consumer and advertising trends so that they can offer the most applicable services and resources to their customers. They also offer a variety of ad formats and resources to help businesses achieve their goals.

According to a recent study done by Oath, mobile advertising trends are expected to see a rise in the coming years. It is well known that mobile phone use has been growing exponentially over the last few years, so it makes sense that advertising to mobile would be increasing as well. But, Oath’s study dove into some of the more specific actions users are taking on their devices. Oath discovered that “28% of consumers experience VR on smartphones” and “49% of consumers experience 360-degree videos on smartphones.” VR (Virtual Reality) and 360-degree videos are both newer technologies accessible on smartphones which allow users to see objects, places and spaces in more depth and detail than in a standard image or video. To accommodate this new rise in usage type, some of Oath’s formats are being tailored to mobile devices to help advertisers take advantage of the new technology. These efforts were recently seen in June 2018 when Oath announced in a press release that they are utilizing VR and 3D ad formats. These ads will allow advertisers to extend some of their existing display or video ads into VR or 3D experiences easily. This will allow users to explore advertised products from multiple angles and within different spaces, which Oath reports is expected to generate extra user engagement time with each ad. As with any new development in technology and advertising, only time will tell if these usage trends will continue and allow the 3D ad types to succeed. But, if they do, it could mean a whole new world of advertisements to develop.

Direct Placement, LLC is a digital marketing agency that offers a variety of digital ads and services. Our trained and certified team of Account Managers and Internet Marketing Advertisers is dedicated to helping your business achieve its advertising goals. They will work diligently with you to help ensure our advertising efforts are tailored to your specific needs. Contact Direct Placement, LLC today or visit our website to discover how we can start transforming your business one click at a time! You can also follow us on Facebook, Twitter, or Blogger for more online marketing related content.

Direct Placement makes digital marketing easy. Your Marketing Pro is a Google Premier Partner and ready to boost your ad to the top of search results. Get started now.

Comments

Post a Comment

Popular posts from this blog

Recent Changes To Google Analytics

-
Image
Recent Changes To Google Analytics Google has recently made some updates to Analytics regarding default channel groupings and user-roles. These changes give marketers more control and specificity in how they use Analytics. Default Channel Groupings Channel groupings are a way to organize your traffic sources into groups based on rules. Analytics provides default groupings based on the most popular ways to organize traffic and has recently added quite a few new default groupings. The previous default channel groupings were: ·         Organic Search ·         Paid Search ·         Direct ·         Social ·         Email ·         Affiliate ·         Referral ·         Display ·         Other Advertising ·         Other New additions to default channel groupings are: ·         Organic Shopping ·         Paid Shopping ·         Organic Video ·         Paid Video ·         Paid Other ·         Audio ·         SMS ·         Mobile Push Notifi
Read more

Dallas - A Destination For Everyone

-
Image
Dallas – A Destination For Everyone A cultural hub of Texas, Dallas is a true destination to those looking for something special on their vacation. A melting pot of cultures from around the world, there is no shortage of food, music, arts, nightlife, attractions and so much more. Dallas is a diverse city with a variety of things for everyone, whether you’re interested in checking out the local districts, are a sports fan, a food lover, a connoisseur of world class music and art, a thrill seeker, or an enthusiast of culture and history. Let’s dive into some of the many experiences that the city offers to visitors. Local Districts Dallas is filled with unique and interesting local districts. Here are some of the most notable districts with a lot to offer. Arts District – This district is known as a hub of creativity. All of your senses can be satisfied with venues for music and performing arts, award winning museums, and all the restaurants and bars you could need. Bishop Art
Read more

The Benefits Of Direct Placement® For Photographers & Videographers

-
Image
  The Benefits Of Direct Placement® For Photographers & Videographers The photography and videography industries lie at a bit of a crossroads as we move into a new year and a new era. Though temporarily stifled by the pandemic, both industries are expected to bounce back and see significant growth moving forward. According to the U.S. Bureau Of Labor Statistics, growth in these industries are projected to be well above the average for all occupations . That being said, the trends for these industries do have some variables that are worth noting. The biggest being the rise of quality cameras on mobile phones. This has made high-quality images and videos highly accessible to the common person. For example, the iPhone 13 has features that were previously unavailable on mobile devices, such as depth of field and increased low light performance. This trend doesn’t seem to be slowing down. Another thing to consider for these industries is that the barrier to entry has basically been re
Read more