Direct Placement Blog

Cape San Blas, Treat Yourself Located on St Joseph Peninsula, a slender strip stretching out from the city of Port St Joe and bending around St Joseph Bay, Cape San Blas is a great vacation destination that provides stunning beaches, sea & wildlife, and a laidback lifestyle. Awarded best beach in America in 2002, the Cape is known for its white sandy beaches, large sand dunes, and clear blue water. Whether you are looking to relax, feel some sun and take in the beautiful scenery, or you’re looking to get active and enjoy activities from ranging from scuba diving to checking out the local wildlife, Cape San Blas has everything any vacation goer could need. And the pristine white sandy beaches are pet friendly so the entire family can enjoy everything the Cape has to offer! There’s no shortage of things to do in the area, anything from fishing, bird watching, kayaking, paddle boarding, canoeing, biking, hiking, scuba diving, and scalloping are all within reach. With a divers...

  Tips To Creating and Growing a YouTube Channel A lot of people forget that YouTube is a search engine, but it’s actually the second largest search engine behind their parent company, Google . YouTube has more than 2 Billion logged-in monthly users , which is probably an underreport of the actual numbers of people using the platform because you don’t need an account to use it. That’s a huge potential audience! This is a great opportunity for businesses to build brand awareness and new customers. Here are some tips on creating and growing your YouTube Channel for your business. How To Create Your Channel From Scratch Here’s a step by step on how to create your channel to get you to a good starting point: Go to YouTube.com Hit Sign In, you need to have a google account to create a channel You may see a list of your Google accounts or, if you don’t have pre-existing accounts, you will see “Create an Account” Choose the account you want to use or create a new account a...

  Optimized Targeting and The Unified Display Campaign Google is making changes to Display Campaigns in January 2022. All Existing SMART Display Campaigns and any Standard Display Campaign using Targeting Expansion will be switched over to the newly released Optimized Targeting. Google has also decided to merge SMART and Standard Display campaigns, meaning you will no longer need to choose between the 2 when creating a new Display Campaign. This is in an effort to simplify the Display Network Campaign creation process. Optimized Targeting Announced in July 2021, the introduction of Optimized Targeting falls in line with Google’s push toward increased automation. Available for, and now the default targeting setting on, Display Campaigns, Discovery Campaigns and Video Campaigns (that use Sales, Leads or Traffic as campaign goals), this introduction has led to a significant change in Display Ads. Optimized Targeting works by expanding your audience outside of your targetin...

  YouTube Ads 101 YouTube is the 2 nd largest search engine on the internet, beating all except their parent company, Google . They get billions of searches a month and have become one of the most effective places to market. The ability for advertisers to get highly specific and targeted with their ads, as well as being a platform for video, is a big advantage that YouTube holds over the other search engines. The ability that video holds over text or image to humanize and connect with our potential customers cannot be understated. Let’s take a closer look at the ads themselves and then how to create effective ads on Youtube. Formats YouTube offers a wide variety of formats to advertise with: Skippable In-Stream Ads – These ads play in the video player and allow viewers to skip after 5 seconds. Generally paid through CPV bidding, which is when someone watches 30+ seconds (or the full video if shorter than 30 seconds) or interacts with video, whichever comes first. You can ...

  Say Goodbye To Expanded Text Ads Starting next year on June 30, 2022, Google is doing away with Expanded Text Ads, and Responsive Search Ads will be the only Search ad type available in standard search campaigns . Their intent is to push toward a more automated platform, as they see automation as the key to keeping pace with ever shifting consumer trends. Google maintains that 15% of search queries are searches that have never been seen by the engine before and, in an effort to keep ads as relevant as possible, they have decided responsive ads are the way of the future. If you currently run expanded text ads, then those ads will continue to run after the change next year, but you won’t be able make any edits to them besides pausing, enabling or removing the ad. This change won’t affect Call Ads or Dynamic Search Ads. What’s The Difference? What is the difference between Expanded Text and Responsive Search Ads? Really it comes down to machine learning and ad dynamism. Let’s ...

How to Build Your Business’s Reputation and Establish Your Brand Whether you’re just starting your business or are looking to grow, it can be challenging and intimidating to grab market share from the giants in your industry. How can you, either by yourself or with a small team, compete with the vast resources and brand awareness of these giants? Although you are the underdog, there are ways you can break in and convert people to being your customers. If you can build trust, convey value, address objections, show proof and separate yourself from your competitors, you can persuade people to do business with you. If people have a great experience with the product or service you provide, you will inevitably build your reputation, establish your brand and continue to grow your share of the market. Build Trust Well known salesman, author and speaker, Zig Ziglar, is quoted as saying “If people like you they’ll listen to you, but if they trust you they’ll do business with you.” It’s cru...

  Developing a Winning PPC Strategy Have you tried Google Ads and found that it wasn’t producing the results you had hoped for? This is a common story, however, it doesn’t have to be this way. The way people find businesses today makes being accessible on Google a necessity for businesses to grow. Unfortunately, most businesses don’t have the time or resources to rely on the long waits for Search Engine Optimization (SEO) to start showing results (this isn’t to say that you shouldn’t try to improve your organic rankings, it just takes a long time for your efforts to kick in) and this is where Google Ads comes into play. Pay Per Click (PPC) can get your website in front of people much more quickly than SEO. But just because you have ads up on Google doesn’t mean you’re going to see results. There is a lot of competition for people’s attention and clicks can be tricky to get, and a click is just the beginning. Instead of just running ads and hoping for the best, what you need for ...