Create a Story and a Theme with Your Business’s Instagram
Create a Story and a Theme with Your Business’s Instagram
Details create the big picture and the big picture guides
the details. It’s important to make your posting decisions with a firm idea of
what your overall Instagram presence will look like.
This begins with each individual post. Your goal may be to
drive sales with your Instagram, but people on Instagram aren’t there to be
bombarded by ads. Try to put your product or service in context so that they
are part of a story.
GoPro posts about all kinds of things and uses pictures
taken on their cameras. They let their product speak for itself, making this an
effective way to use Instagram to promote their business. Another example is
Levi’s, the post is about something else, but their clothes are a big part of
the aesthetic.
Put your product or service in the context of a story and it will make your
posts much more interesting.
Themes
Having a theme can really make your feed stand out. For the
most part, having a theme is aimed at potential new followers who click on a post
to check out your feed. There are lots of different themes, but they all have
one thing in common, visual continuity.
The Puzzle Theme
This theme is using posts to collectively create a larger
image. There are a couple tricky things about this one, the first is lining up
the pictures right so the larger image is fully formed. The next is that you
want each post to also stand on its own, instead of being a disjoint and random
looking individual post. Anderson .Paak has a cool example of this.
Pattern
Another striking theme is alternating pictures and text-based
posts to create some sort of pattern Here are a couple of examples.
Using 1 or 2 colors as your theme is also an effective way to make your feed
pop. Check these themes out.
Using borders around you posts can create an interesting aesthetic
that can make for some cool visuals. Here are a few ways you can use borders.
Repetition
Repeatedly using the same visual idea for your posts can create
a larger theme that looks pretty sweet.
Conclusion
Making content that is interesting and visually appealing is
the key to success with Instagram. Be creative with how you present your product
in the context of a bigger story. Use the platform’s layout to make your feed
visually stunning by using a theme. This means you need to have a plan for your
posts and keep to a schedule. It may be a good idea to post 3 at a time to keep
your theme looking good.
What’s your favorite theme?
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