Create a Story and a Theme with Your Business’s Instagram

 Create a Story and a Theme with Your Business’s Instagram

Details create the big picture and the big picture guides the details. It’s important to make your posting decisions with a firm idea of what your overall Instagram presence will look like.

This begins with each individual post. Your goal may be to drive sales with your Instagram, but people on Instagram aren’t there to be bombarded by ads. Try to put your product or service in context so that they are part of a story.

GoPro posts about all kinds of things and uses pictures taken on their cameras. They let their product speak for itself, making this an effective way to use Instagram to promote their business. Another example is Levi’s, the post is about something else, but their clothes are a big part of the aesthetic.

Put your product or service in the context of a story and it will make your posts much more interesting.

Themes

Having a theme can really make your feed stand out. For the most part, having a theme is aimed at potential new followers who click on a post to check out your feed. There are lots of different themes, but they all have one thing in common, visual continuity.

The Puzzle Theme

This theme is using posts to collectively create a larger image. There are a couple tricky things about this one, the first is lining up the pictures right so the larger image is fully formed. The next is that you want each post to also stand on its own, instead of being a disjoint and random looking individual post. Anderson .Paak has a cool example of this.

Pattern

Another striking theme is alternating pictures and text-based posts to create some sort of pattern Here are a couple of examples.

Color

Using 1 or 2 colors as your theme is also an effective way to make your feed pop. Check these themes out.

Borders

Using borders around you posts can create an interesting aesthetic that can make for some cool visuals. Here are a few ways you can use borders.

Repetition

Repeatedly using the same visual idea for your posts can create a larger theme that looks pretty sweet.

Conclusion

Making content that is interesting and visually appealing is the key to success with Instagram. Be creative with how you present your product in the context of a bigger story. Use the platform’s layout to make your feed visually stunning by using a theme. This means you need to have a plan for your posts and keep to a schedule. It may be a good idea to post 3 at a time to keep your theme looking good.

What’s your favorite theme?

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