Thursday, March 22, 2018

Getting Social During the Holidays With Facebook Marketing

Since its founding on February 4, 2004, Facebook’s popularity has increased exponentially across the world. Now with a reported 1.2 billion people using Facebook every day, it has become a normal part of life to see people using their downtime to scroll through their Facebook feed or visit various Facebook pages on their phones, tablets, or laptops. It is so popular to spend time on Facebook and related sites each day, Facebook or Instagram use takes up a reported average of 1 out of every 5 minutes someone in the US spends on a mobile device. Because this many people spend so much time on Facebook in a variety of formats each day, Facebook marketing has also become a popular way to gain new business and raise brand awareness, particularly during the holiday season when many people are spending even more time on their accounts sharing pictures and holiday memories or keeping track of their friends and family. Advertising on Facebook provides businesses with a lot of tools which allow you to target specific audiences and track your results. Facebook advertising is designed to be flexible so that your business can use it to achieve its goals and grow, no matter how small of a business you are.
One of the most useful ways Facebook advertising is adaptable to your business is through a variety of 6 adaptable ad formats: Collection Ads, Slideshow Ads, Carousel Ads, Video Ads, Photo Ads, and Canvas Ads. Each of these formats can be customized to fit your business’ needs and are designed to load quickly on all connection speeds and devices. They also include dynamic features which can adapt the ad and deliver the most applicable ad variation possible in given situations. This ensures that your ads will be eye catching and useful to your potential customers, allowing you to effectively convey your business’ message to the people most likely to interact with you, making your Facebook advertising campaign money well spent. This variety of dynamic, variable ad formats are particularly effective during holiday seasons when your business needs to promote particular specials, events, and merchandise based on time, location, and audience. With the holiday season approaching quickly, it might be time for you to start thinking about how your business is going to utilize these Facebook advertising tools to get noticed online. At Direct Placement, LLC, we have a trained and enthusiastic staff ready to help you with all of your advertising needs. Contact Direct Placement, LLC today at 800-339-0544 or visit our website now for more information about how your business can stand out from the crowd this holiday season!

Direct Placement, LLC makes social media marketing easy. Contact us to start getting your business noticed on Facebook today! Get started now!

Wednesday, March 21, 2018

Pay-Per-Click Advertising Explained

Pay Per Click Advertising is a form of digital marketing where you only pay for your advertising when your ad is clicked. This makes it so that you don’t pay for every impression your digital ads get, but rather how much traffic they are actually generating for your website. One of the most common forms of PPC advertising is Search Engine Marketing where ads are placed along on a search engine results page next to organic listings when certain keywords are searched. With SEM, you don’t have to hope your website listing organically appears high enough in search engine results to get clicks, you can ensure your ads are on the front page of the search results where they are most likely to be clicked. When your ad is clicked, it can take the potential customer directly to a specific landing page within your website that you can choose as the one that most directly relates to the keyword instead of just your website’s home page, which helps increase the likelihood of them becoming actual customers. You can also control how much you pay when an ad is clicked by creating maximum bids for the keywords your ad is placed on. This makes it so that it is easy for you to create a budget for your advertising while also converting more of your clicks into customers.
Although PPC advertising is a great way for businesses to increase traffic to your website and generate more customers, it also requires knowledge of programs like AdWords and Bing Ads to do properly. A benefit of the advertising strategy is that you can write your own ads, choose your own landing pages, and control how much you are willing to pay, but you have to know how to do that within Google and Bing’s policies to ensure both that your ads show and that they can show in a good position for the amount you want to pay. These programs take more than your bid into account when determining which ads to show in the higher positions. Ads that don’t use correctly formatted ad text or relevant landing pages will have to bid and potentially pay more to be in the running for the front-page locations. Higher quality ads can then bid less to get into the higher positions. Direct Placement, LLC is a Google Partner and Bing Ads Accredited company with a staff of Bing Ads Accredited and Google AdWords Certified professionals who can work with you to create the best advertising campaign possible. We write every ad according to AdWords or Bing Ads policy and continuously optimize ad text, landing pages, and bids to make sure your ads stay on the front page of top search engine results pages. With our PPC management service, we can get your business the exposure it needs without breaking the bank. We offer our PPC management with monthly ad spends for all budgets, starting as low as $25.00 each month. Contact Direct Placement today to learn more and start conquering new heights with your digital advertising now!

Direct Placement makes PPC Advertising easy. Contact us to start getting your business noticed online! Get started now.

Tuesday, March 20, 2018

The Importance Of Landing Pages

With over 40,000 searches occurring on Google alone each second, Search Engine Marketing is a great way to ensure your business’ advertising will be seen by a large number of people who are already looking for related information. By placing your advertisements on the first page of potential customers’ search results, it is easy to direct more traffic to your website through clicks on those ads. But, when sending traffic to your website, the home page of your website might not provide the best possible landing page experience for your keywords. A landing page is the place on your website a potential customer is directed to after they click on your ad. It can be any of the pages on your website ranging from the contact us page to the page for a particular product or service you offer. When reviewing your ads, advertising programs like AdWords and Bing Ads look at your landing pages and decide how quickly and easily the page provides the information that your potential customer was originally searching for. They will then give your landing page a ranking, which impacts your ad quality scores and positions. This means that it is important to tailor the landing page of your advertisements according to the topic of the keyword it is associated with according to AdWords and Bing Ads policy.
Direct Placement, LLC is a Google Partner and Bing! Ads Partner digital marketing agency dedicated to creating the best advertising campaigns for your business’ needs. We have a staff of trained and certified professionals who will work with you to ensure that every aspect of your advertisements, including your landing page, will perform as well as possible. In an effort to ensure your ads continue to perform after their initial creation, we will then continuously monitor the quality scores and page positions of your ads and make optimizations when necessary for the entire time your account is active. We also offer website design services where we can either overhaul your current website or create you a new one that will provide an excellent landing page experience for your potential customers. Contact Direct Placement, LLC today for more information or visit our website now to start transforming your business one click at a time!

Direct Placement makes paid search easy. Contact us to start getting your business noticed online! Get started now.

Monday, March 19, 2018

Using Google AdWords

Google AdWords is an online advertising program that allows you to target the audience you want for your digital advertising by using Search Engine MarketingDisplay Advertising, App advertising and more. Google originally launched AdWords in 2000 with only 350 advertisers, but the program has since grown exponentially and become the industry leader. Now, Google is constantly updating the program to provide more features and options for advertisers and it results in billions of dollars of revenue for Google every year. AdWords operates on a pay-per-click basis that allows you to control how much your advertising efforts cost and where you would like to focus that money by allowing you to set maximum budgets for campaigns, ad groups, and even clicks. Using AdWords allows advertisers to create multiple different campaigns targeting different audiences in specific locations, demographics, ages, etc. depending on what might work best for their business. Because AdWords operates online, advertisers have the freedom to track their results and change anything about their advertising at any time. But, although AdWords makes it easy to get your ads online, you need to understand the ever-growing program and be trained on how to use all that it can offer in order for your advertising efforts to be successful.
Direct Placement, LLC is a Google Partner digital marketing agency with a staff of AdWords certified individuals who are ready to help you with your advertising needs. We utilize Google Best Practices within all of our clients’ AdWords accounts to ensure that all of your campaigns and ads are performing as well as possible. With our trademarked Direct Placement® service, we guarantee that your ads will appear on the front page of Google’s search results for your keyword within 7 business days or your money back. Clients using Direct Placement on AdWords have an average CTR of 9.34%, which is above the industry standard. Although your results will be unique to you, Direct Placement has helped hundreds of businesses with internet marketing since its founding in 2010 and is ready to help you get on the front page of Google today!

Contact Direct Placement, LLC now to learn more about how our trademarked service is going to increase traffic to your website while saving you time and money!

Friday, March 16, 2018

What Are The Benefits of SEM vs. SEO?

In the world of digital marketing, the difference between Search Engine Optimization and Search Engine Marketing can often be difficult to determine. They both seem to involve search engines, keywords, and increasing a business’ presence online. But, while the terms seem similar and closely related, they involve drastically different processes and create much different results. SEO relies on the search algorithm designed to rank and decide which organic website listings appear in search engine results pages for certain searches. SEO is a long term kind of optimization that focuses on creating and maintaining your business’ website content, HTML, etc. so that the algorithm assigns it the best ranking and positions possible for specific terms. This means that getting your website seen using SEO involves a lot of website updating and waiting over a long period of time to see if your efforts actually pull more traffic to your website and business. SEM can get your business seen in a much shorter time frame and you can track your results and make improvements in real time. SEM involves paying for advertisements that resemble the organic search listings, with some minor differences. They can appear at the top, sides, and bottom of the front pages of search engine results for specific keywords that you can choose. With SEM, you only pay when someone clicks on your ads, not just to get your ads displayed on the page, and you can control the maximum amount you are willing to pay. This makes SEM affordable and the perfect choice for any business looking to get more exposure online.
Direct Placement, LLC is a digital marketing agency with a trademarked Direct Placement® SEM service, which is our guarantee that your business will be featured on the front page of Google or Bing search results within 7 business days of your account creation, or your money back. For a flat rate, we will make every reasonable effort to keep your ads in one of the positions on the front page of search results all day, every day of your contract. We are a Google Partner and Bing Ads Certified company with a staff of trained and eager professionals dedicated to providing the best customer service and experience possible. At Direct Placement, we will strive to ensure your ads get the most exposure possible for your budget.

Direct Placement makes paid search easy. We are a Google Partner with a team of certified Professionals ready to boost your ad to the top of search results. Get started now.