Web Marketing Techniques That Will Transform Your Business

 

Web Marketing Techniques That Will Transform Your Business

With so much competition in the online world, what can you do to stand out and rise above your competitors? I’ve already discussed some different methods for marketing online, such as Direct Placement®, PPC, SEO, Social Media, Etc. Let’s look at some other techniques that will not only bring you traffic, but increase conversions.

Create Content

Creating content is one of the best ways to gain attention from people interested in what you do. There are a bunch of ways to create content; blogs, vlogs, social media, videos, etc. The important thing to remember is you don’t want to blatantly sell your products or services with this content, instead what you are aiming for is to establish yourself as an expert in your field.

Blogging is an effective way to present yourself as an expert as well as include keywords on your website. Your goal should be to write blogs that help your ideal customer solve problems or learn about different aspects of what you do. Linking to other blogs that you like and occasionally having guest bloggers can help bring exposure to your blog.

 

When you write your blog there are a couple things to avoid. Keyword stuffing used to be a way to rank well, however Google has become wise to this tactic. Having quality content is more important than loading up on keywords. Kind of in the same vein, try to avoid writing on the same topic repeatedly. Overlapping subject matter doesn’t actually help your rankings, instead it’s better to revise older posts and make them better.

One of the most powerful ways to connect with people on the internet and show them you know what you’re talking about is video. YouTube is the second most used search engine, behind Google, and it’s free to post as much as you want. Most of us have a cell phone with a decent camera and there are numerous free video editing programs, so really there is no excuse not to make something.

Along with other tips, this Ahrefs blog has the useful tip to repurpose blog posts as videos. This is a really good way to have material to create videos about.

Be Active in Your Community

I have been playing music for more than a decade and it has become a great way to make some extra cash for doing something I love. Some of the best advice I’ve received from seasoned musicians over the years is to “keep your face fresh”. What they meant is that I need to be active in the musical community by going to jam sessions, supporting other musicians by going to their shows and joining the online community. By being active, I ended getting lots of work and meeting a lot of cool people.

The same advice rings true for your community. Get out there and keep your face fresh, this advice has been given by a lot of successful people including HuffPost (The Huffington Post Complete Guide To Blogging). This will look different for different industries and different people. For example, if you are in the world of marketing (which is mostly an online community), this might look like commenting on blogs and social media, participating in forums, answering questions on sites like Quora, and being a guest on a blog or a podcast, etc.

The more people in your community that see your face or read your name, the better, especially if you are offering your expertise with quality information, advice or skills.

Create a Great User Experience

When people look you up on the internet, their experience will dictate their impression of you. It’s important to present yourself in a professional light. This really starts with your website, make it look clean and easy to navigate. People will click away if your site is not user friendly and it will leave a bad impression on them. Make sure your website is secure by using https. Sometimes, when using http, search engines will alert users that the site is not secure before they can enter your site. This will scare off users before they can even check out the site you worked hard to put up.

If you choose to advertise on your site, be careful not to negatively impact the user experience. When I visit a site to check out a blog post or something, and a pop up immediately blocks me from reading, I find it irritating and will go elsewhere for the info I’m looking for. That’s not to say advertising on your site is a bad thing, it can be done tastefully in a way that doesn’t damage the user experience.

It really is important to specialize and be an expert at what you do. It should be obvious to people looking for products or services that you provide, that YOU are the person/ business they should contact.

In previous posts I have stated that it is important to diversify your advertising methods, and while I stand by this, I think it’s important to clarify that you should not over-extend to have a presence everywhere. Choose one or two methods and focus your attention on them so that you run effective campaigns before expanding. For example, have paid positioning with Direct Placement® on Google and complement that by creating content to help you rank better organically. This will also add to the user experience because you will be more involved in how people find you.

Email is still an excellent way to market, and if you create a great user experience on your site you can collect more emails and build solid lists. Check out this blog from HubSpot on email marketing.

Use Analytics

Using analytics is a must to develop an effective marketing strategy. Google provides awesome free tools like Google Analytics and Search Console. Neil Patel has a video on great tools to use for marketing (he also touches on revising old blogs instead of overlapping, mentioned earlier).

Analytics help you stay informed on how your campaigns are doing so you can make adjustments as you go. Be consistent about reevaluating your marketing strategy on a regular basis, there is always room for improvement and the landscape of internet marketing is constantly changing.

Conclusion

If you take one thing away from this post it should be to present yourself as an expert. If you started a business in something you should have expertise in it, so go out there and share it! Keep your face fresh by creating content and being active in your community. Make sure people who visit your site know that you are good at what you do and make it easy for them to use your site.

What is your favorite way to create content?

Direct Placement, LLC is a digital marketing agency dedicated to shaping our advertising efforts to best fit your company’s needs. We are a Google Premier Partner and Bing Ads Accredited Company that specializes in a number of digital advertising formats. From our trademarked flat-rate SEM marketing service to social media marketing and even directory profile creation, we have a number of services that we can use to help your company thrive. Contact Direct Placement, LLC to learn more about how we can start transforming your business one click at a time! You can also follow us on Facebook, Twitter, or Blogger for more regular marketing content.

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