What does CTR stand for?

-

In Digital Marketing, a Click-Through-Rate (CTR) is an important statistic for determining the effectiveness of an advertising campaign, but what is a CTR? A CTR is a percentage calculated using the Impressions on an ad and the number of those people who actually clicked on the ad. The CTR of an advertisement or campaign is found by dividing the number of clicks by the number of impressions and then multiplying it by 100. This statistic is important when evaluating advertising campaigns because it can help you determine several different things about your campaigns and advertisements, like how effective your ads are and how often they are being shown. Typically, a higher CTR means that potential customers found your ad relevant to the search term they used while a lower CTR means your ads might need to be updated to seem more relevant to your keywords and/or website. Although it is generally correct to think ‘the higher the CTR the better’ and optimize your ads and campaigns accordingly, it is also important to note that each kind of advertising in Digital Marketing has a slightly different range for what is considered a good CTR. For example, while a good CTR in Paid Search Advertising is generally about 2%-5%, Display Advertising typically has a lower good CTR range of .25% or more. Then, within those advertising strategies, each industry also has a slightly different CTR range. This means that in order to use CTR to track the effectiveness of your Digital Marketing, it is necessary to have an understanding of your industry, keywords, and advertising strategy so that you can evaluate your success and optimize accordingly.

At Direct Placement, LLC, we have 6 Bing Ads Accredited and 5 Google AdWords Certified Individuals who know which advertising strategies work best for your industry and will strive to get you the best CTR possible for your keywords. We write every ad and structure each campaign according to the guidelines of Google Best Practices to ensure your ads are relevant, compelling, and actively generating clicks to your website. We also constantly check on our client accounts to see if anything needs optimized to ensure that your campaigns are as compelling as possible.

Direct Placement makes paid search easy. Your Marketing Pro is a Google Partner and ready to boost your ad to the top of search results. Get started now.

Comments

Post a Comment

Popular posts from this blog

The Benefits Of Direct Placement® For Photographers & Videographers

-
Image
  The Benefits Of Direct Placement® For Photographers & Videographers The photography and videography industries lie at a bit of a crossroads as we move into a new year and a new era. Though temporarily stifled by the pandemic, both industries are expected to bounce back and see significant growth moving forward. According to the U.S. Bureau Of Labor Statistics, growth in these industries are projected to be well above the average for all occupations . That being said, the trends for these industries do have some variables that are worth noting. The biggest being the rise of quality cameras on mobile phones. This has made high-quality images and videos highly accessible to the common person. For example, the iPhone 13 has features that were previously unavailable on mobile devices, such as depth of field and increased low light performance. This trend doesn’t seem to be slowing down. Another thing to consider for these industries is that the barrier to entry has basically been re
Read more

The Benefits of Direct Placement® On Google For Vacation Rentals

-
Image
The Benefits of Direct Placement® On Google For Vacation Rentals It’s no secret that historic losses amidst the pandemic in 2020 affected the entire vacation rental industry, and travel economics as a whole. Despite this setback, industry experts expect a bounce back to pre-covid numbers, which we have already seen coming to fruition. Nationwide there are millions of vacation rentals accounting for billions in revenue for the industry. The vacation rental business is large and competitive, but if run effectively, you stand to make a lot of money. There are a number of things to think about when it comes to making the most of your rental property. The first is to understand your competition. You aren’t only competing with other vacation rentals, but hotels, motels, and bed and breakfasts are also fighting for a piece of the pie. This dramatically shrinks the pool of candidates that you can fill your rental with. Seasonality is another thing to consider, if your rental is dependent o
Read more

Dallas - A Destination For Everyone

-
Image
Dallas – A Destination For Everyone A cultural hub of Texas, Dallas is a true destination to those looking for something special on their vacation. A melting pot of cultures from around the world, there is no shortage of food, music, arts, nightlife, attractions and so much more. Dallas is a diverse city with a variety of things for everyone, whether you’re interested in checking out the local districts, are a sports fan, a food lover, a connoisseur of world class music and art, a thrill seeker, or an enthusiast of culture and history. Let’s dive into some of the many experiences that the city offers to visitors. Local Districts Dallas is filled with unique and interesting local districts. Here are some of the most notable districts with a lot to offer. Arts District – This district is known as a hub of creativity. All of your senses can be satisfied with venues for music and performing arts, award winning museums, and all the restaurants and bars you could need. Bishop Art
Read more