Pay-Per-Click Advertising Explained

-

Pay Per Click Advertising is a form of digital marketing where you only pay for your advertising when your ad is clicked. This makes it so that you don’t pay for every impression your digital ads get, but rather how much traffic they are actually generating for your website. One of the most common forms of PPC advertising is Search Engine Marketing where ads are placed along on a search engine results page next to organic listings when certain keywords are searched. With SEM, you don’t have to hope your website listing organically appears high enough in search engine results to get clicks, you can ensure your ads are on the front page of the search results where they are most likely to be clicked. When your ad is clicked, it can take the potential customer directly to a specific landing page within your website that you can choose as the one that most directly relates to the keyword instead of just your website’s home page, which helps increase the likelihood of them becoming actual customers. You can also control how much you pay when an ad is clicked by creating maximum bids for the keywords your ad is placed on. This makes it so that it is easy for you to create a budget for your advertising while also converting more of your clicks into customers.

Although PPC advertising is a great way for businesses to increase traffic to your website and generate more customers, it also requires knowledge of programs like AdWords and Bing Ads to do properly. A benefit of the advertising strategy is that you can write your own ads, choose your own landing pages, and control how much you are willing to pay, but you have to know how to do that within Google and Bing’s policies to ensure both that your ads show and that they can show in a good position for the amount you want to pay. These programs take more than your bid into account when determining which ads to show in the higher positions. Ads that don’t use correctly formatted ad text or relevant landing pages will have to bid and potentially pay more to be in the running for the front-page locations. Higher quality ads can then bid less to get into the higher positions. Direct Placement, LLC is a Google Partner and Bing Ads Accredited company with a staff of Bing Ads Accredited and Google AdWords Certified professionals who can work with you to create the best advertising campaign possible. We write every ad according to AdWords or Bing Ads policy and continuously optimize ad text, landing pages, and bids to make sure your ads stay on the front page of top search engine results pages. With our PPC management service, we can get your business the exposure it needs without breaking the bank. We offer our PPC management with monthly ad spends for all budgets, starting as low as $25.00 each month. Contact Direct Placement today to learn more and start conquering new heights with your digital advertising now!

Direct Placement makes PPC Advertising easy. Contact us to start getting your business noticed online! Get started now.

Comments

Post a Comment

Popular posts from this blog

The Benefits Of Direct Placement® For Photographers & Videographers

-
Image
  The Benefits Of Direct Placement® For Photographers & Videographers The photography and videography industries lie at a bit of a crossroads as we move into a new year and a new era. Though temporarily stifled by the pandemic, both industries are expected to bounce back and see significant growth moving forward. According to the U.S. Bureau Of Labor Statistics, growth in these industries are projected to be well above the average for all occupations . That being said, the trends for these industries do have some variables that are worth noting. The biggest being the rise of quality cameras on mobile phones. This has made high-quality images and videos highly accessible to the common person. For example, the iPhone 13 has features that were previously unavailable on mobile devices, such as depth of field and increased low light performance. This trend doesn’t seem to be slowing down. Another thing to consider for these industries is that the barrier to entry has basically been re
Read more

The Benefits of Direct Placement® On Google For Vacation Rentals

-
Image
The Benefits of Direct Placement® On Google For Vacation Rentals It’s no secret that historic losses amidst the pandemic in 2020 affected the entire vacation rental industry, and travel economics as a whole. Despite this setback, industry experts expect a bounce back to pre-covid numbers, which we have already seen coming to fruition. Nationwide there are millions of vacation rentals accounting for billions in revenue for the industry. The vacation rental business is large and competitive, but if run effectively, you stand to make a lot of money. There are a number of things to think about when it comes to making the most of your rental property. The first is to understand your competition. You aren’t only competing with other vacation rentals, but hotels, motels, and bed and breakfasts are also fighting for a piece of the pie. This dramatically shrinks the pool of candidates that you can fill your rental with. Seasonality is another thing to consider, if your rental is dependent o
Read more

Dallas - A Destination For Everyone

-
Image
Dallas – A Destination For Everyone A cultural hub of Texas, Dallas is a true destination to those looking for something special on their vacation. A melting pot of cultures from around the world, there is no shortage of food, music, arts, nightlife, attractions and so much more. Dallas is a diverse city with a variety of things for everyone, whether you’re interested in checking out the local districts, are a sports fan, a food lover, a connoisseur of world class music and art, a thrill seeker, or an enthusiast of culture and history. Let’s dive into some of the many experiences that the city offers to visitors. Local Districts Dallas is filled with unique and interesting local districts. Here are some of the most notable districts with a lot to offer. Arts District – This district is known as a hub of creativity. All of your senses can be satisfied with venues for music and performing arts, award winning museums, and all the restaurants and bars you could need. Bishop Art
Read more