Direct Placement Blog

LinkedIn advertising is unique for the same reason the LinkedIn platform is a unique form of social media: everything is oriented to your profession. Almost all of the information the over 500 Million individual LinkedIn users provide the platform revolves around where they work, have worked, or can work. Because of this, LinkedIn advertising can be targeted based on job and skills much more effectively than with other kinds of social media advertising. There are four main kinds of targeting on LinkedIn: Your Own Audience, Persona, Interest Based, and Rich Demographic. Each of these categories allow you to target individual accounts or users through focused pieces of information like what groups they belong to, where they work, what title they have, and more. This means that LinkedIn advertising is especially useful for business to business advertising because it allows you to target a specific kind of audience within multiple companies. According to LinkedIn, 94% of B2B advertise...

Sitelink extensions are another important extension to keep in mind when setting up ads. Like other extensions, adding sitelinks can give your ad a 10-15% increase in CTR . Sitelink extensions accomplish this in two main ways. The first is by expanding the size of your ad and providing users with more information about your business. When you have applied extensions to your ad and it is eligible to show sitelink extensions, 2-8 sitelinks can appear under your ad description. The number of links that appear will depend on the kind of device a user is searching on, the ad rank, and the space available on the search results list. These links will either appear as just the sitelink headline or as the full sitelink. A full sitelink consists of the headline and 2 additional description lines that allow for 35 characters of text each. This gives you a lot more space within an ad to provide information for your user and lead them into clicking on your ad. The second way sitelinks help bo...

At the start of 2013, Instagram reported having 90 million users. This number has increased dramatically since that time, reporting in at 800 million in September of 2017. The majority of these users are younger, with 41% being under the age of 24. This high number of users has launched the photo sharing service into one of the most popular social media platforms currently in use. The platform is highly popular because it is highly visual in nature. Users can take, edit, and share photos or videos and interact with content from other users. Because users go into the platform expecting to be engaged by videos and photos, visual advertisements tend to perform well on Instagram. Users expect to see content on their feed involving photos of coffee, food, products in use, people doing exciting things, etc., which means they are more willing to interact with it while in this platform. The advertising tools on Instagram are the same as the ones available on Facebook . This means an a...

When thinking about what kinds of extensions you want to have applied to your ads, call extensions are important to keep in mind. Call extensions are useful because they make your phone number readily available in your ad without the ad being disapproved. If you try to place a phone number somewhere else in your ad, it could be disapproved for violating Google Best Practices . But, extensions allow the phone number to appear either alongside your ad’s display URL on a desktop or as a clickable call button on mobile devices. By including this information directly in the ad, you make it even easier for potential customers to contact you about your business immediately. Plus, call extensions are free to set up and when they are clicked they cost the same as a regular click to your ad. This means you can start directing more calls to your business without having to spend a lot of time or money. These extensions also have a call tracking function. When call tracking is enabled, AdWord...

In the world, there are more than 3.7 billion internet users. 52.21% of the internet traffic generated by those users is currently occurring on mobile devices. This is an increase from the 42.16% occurring on mobile the previous year. The increase is a trend that has been tracked for the last several years and has finally tipped over the 50% mark. According to Forrester’s recent 2018 mobile predictions report, this trend is likely to continue. Forbes recently published an article in response to that report which made a number of predictions for mobile’s role in 2018. In the article , Forbes predicts that this development in mobile traffic could mean that mobile devices are beginning to take on the role as the “Core to digital ecosystems” going into 2018. Because over half of online traffic is now mobile, one of the predictions Forbes makes in their article is that many companies will need to focus on developing their websites, apps and technologies to provide excellent mobile expe...

Whenever we search for something on a major search engine like Google or Bing, organic and paid search results appear on our screens next to each other. We’ve all seen the different formats that appear. Organic search results tend to be fairly standard in form and provide a two-part headline, URL, and some content from the website. On the other hand, paid search ad formats vary a little more. Sometimes, paid ads look just like an organic result with the small “Ad” label next to the URL operating as the only thing designating it as a paid result. But, sometimes other things appear in the ad along with the ad text called ad extensions. Ad extensions add extra information to your ad, expanding its size and usefulness. Information commonly provided by extensions can range from a phone number, link to a page within your site, a list of the services you provide, or more. Although ad extensions won’t appear alongside your ad every time the ad is shown, they will show when the ad’s rank ...

Twitter announced on November 8, 2017 that it has launched a new public ‘Promote Mode,’ a beta version of the company’s first subscription ads product. Promote Mode is designed to be simple and easy for growing business’ and/or people who are new to Twitter by automatically promoting your business’ normal Twitter activity for a flat fee of $99/Month. This is exciting news for anyone looking to advertise on Twitter because it means you do not necessarily need to run a complete advertising campaign on Twitter to start getting your business and brand noticed. Instead, you can simply produce Tweets, updates, and other content on your Twitter profile and Twitter Promote Mode will automatically promote some of that content to a larger audience. The metrics on your promoted reach versus your organic reach will be accessible on your Twitter profile, making it easy to see the benefits of the mode immediately. According to the announcement, one of the profiles in the mode’s pilot program ...