Social Media Marketing Trends For 2018 Predict Great Change

-


A recent article released by Forbes predicts the 2018 social media marketing trends that businesses can expect to see on Facebook and other major social media companies. The predictions made by Forbes suggest that social media marketing is in for several major changes in the coming months.

According to the article, one of the biggest trends of the year is that businesses can no longer rely on Facebook content reaching consumers organically. The ability to reach consumers on their news feed with content organically has been slowly decreasing in past years, but this year Forbes asserts that 2018 will be the year Facebook becomes a paid-advertising-only platform for businesses. Facebook has even been testing a new system where paid and organic content will be separated out into two different feeds. If this change occurs, it would mean drastic changes for companies advertising on the platform. Paying for ads and content boosts may soon be the only way to go.

A general theme in a few of the trends is that technologies are aiming for faster and easier. Faster and easier set up on advertising campaigns. Faster and easier information access. The entire process will most likely be speeding up in 2018. One way the article predicts this will occur is through an increase in AI technology that advertisers can set up to help generate and test different ad creatives, images, etc. in the same campaign at the same time. Interestingly, the article also makes an argument that codes like QR Codes® (DENSO WAVE’s trademarked codes which were widely popular a handful of years ago) that store links to other pieces of information are going to be increasing in popularity this year because of technology interfaces like Facebook Messenger and the new Apple iPhone. These codes will be available for consumers to scan with their mobile devices, making it easier to immediately connect them to the information or support they need. Because of this, it is possible we will begin to see various kinds of codes like QR Codes® surfacing in future advertisements.

Finally, on platforms like Facebook, Instagram, etc., video advertisements are predicted to take over the majority of traffic. Now that live video, recorded video, short burst videos, temporary videos, and more video services are available on many social media platforms, it has been predicted that the majority of internet traffic will be video related. With so much internet traffic focusing on videos already, companies are expected to push video content with a focus on generating conversions instead of just accumulating viewers.

All of Forbes’ predictions are interesting because, although AI technology might be able to help create and test multiple creatives, the majority of these advertising changes are going to make it much more time consuming to advertise on platforms like Facebook. Creating content that will stand out from the crowd in a video saturated market with an entirely ad-filled news feed directed toward consumers who are becoming more and more accustomed to getting support and information in seconds, is going to become a much more difficult process. While the large companies with full marketing teams might not find themselves impacted by these changes, small and medium sized companies could have a harder time keeping up and remaining visible in this new market. It might be time for those kinds of companies to consider paying an agency to take care of their marketing needs for them.

Direct Placement, LLC is a digital marketing agency dedicated to helping your company with it’s marketing needs. We offer a variety of services ranging from social media marketing to video marketing. We can help your business generate sales, increase traffic, and/or promote brand awareness depending on your business’ goals. Our staff of trained and certified professionals will work with you to personally ensure our efforts are on-track for your specific company. Contact Direct Placement now to find out more about our marketing services and start saving time and money today!

 Direct Placement, LLC makes social media marketing easy. Contact us to start getting your business noticed on Facebook today! Get started now!

Comments

Post a Comment

Popular posts from this blog

The Benefits Of Direct Placement® For Photographers & Videographers

-
Image
  The Benefits Of Direct Placement® For Photographers & Videographers The photography and videography industries lie at a bit of a crossroads as we move into a new year and a new era. Though temporarily stifled by the pandemic, both industries are expected to bounce back and see significant growth moving forward. According to the U.S. Bureau Of Labor Statistics, growth in these industries are projected to be well above the average for all occupations . That being said, the trends for these industries do have some variables that are worth noting. The biggest being the rise of quality cameras on mobile phones. This has made high-quality images and videos highly accessible to the common person. For example, the iPhone 13 has features that were previously unavailable on mobile devices, such as depth of field and increased low light performance. This trend doesn’t seem to be slowing down. Another thing to consider for these industries is that the barrier to entry has basically been re
Read more

The Benefits of Direct Placement® On Google For Vacation Rentals

-
Image
The Benefits of Direct Placement® On Google For Vacation Rentals It’s no secret that historic losses amidst the pandemic in 2020 affected the entire vacation rental industry, and travel economics as a whole. Despite this setback, industry experts expect a bounce back to pre-covid numbers, which we have already seen coming to fruition. Nationwide there are millions of vacation rentals accounting for billions in revenue for the industry. The vacation rental business is large and competitive, but if run effectively, you stand to make a lot of money. There are a number of things to think about when it comes to making the most of your rental property. The first is to understand your competition. You aren’t only competing with other vacation rentals, but hotels, motels, and bed and breakfasts are also fighting for a piece of the pie. This dramatically shrinks the pool of candidates that you can fill your rental with. Seasonality is another thing to consider, if your rental is dependent o
Read more

Dallas - A Destination For Everyone

-
Image
Dallas – A Destination For Everyone A cultural hub of Texas, Dallas is a true destination to those looking for something special on their vacation. A melting pot of cultures from around the world, there is no shortage of food, music, arts, nightlife, attractions and so much more. Dallas is a diverse city with a variety of things for everyone, whether you’re interested in checking out the local districts, are a sports fan, a food lover, a connoisseur of world class music and art, a thrill seeker, or an enthusiast of culture and history. Let’s dive into some of the many experiences that the city offers to visitors. Local Districts Dallas is filled with unique and interesting local districts. Here are some of the most notable districts with a lot to offer. Arts District – This district is known as a hub of creativity. All of your senses can be satisfied with venues for music and performing arts, award winning museums, and all the restaurants and bars you could need. Bishop Art
Read more