Direct Placement Blog

  Use Instagram to Zoom In On the People That Matter Instagram is owned by Facebook, which means that your ads have the ability to be highly targeted. Facebook has spent years researching how to target specific groups with a shared characteristic in order for ads to reach the right people. This way, you can place your product or service directly in front of the people that are most likely to engage. There are many ways that you can segment markets on Instagram: Location: You can get very highly targeted geographically. Focus on specific countries, regions, states, cities, and zip codes. You can also choose to exclude locations you are not interested in advertising in. Age: With a minimum age of 13, you can choose to target any age range you would like. Keep in mind that the max specific age is 64, after that it is 65+. Gender: You can choose to focus only on women, only on men or all genders. Languages: Instagram will default to your target location’s common language; however, you...

  Create a Story and a Theme with Your Business’s Instagram Details create the big picture and the big picture guides the details. It’s important to make your posting decisions with a firm idea of what your overall Instagram presence will look like. This begins with each individual post. Your goal may be to drive sales with your Instagram, but people on Instagram aren’t there to be bombarded by ads. Try to put your product or service in context so that they are part of a story. GoPro posts about all kinds of things and uses pictures taken on their cameras. They let their product speak for itself, making this an effective way to use Instagram to promote their business. Another example is Levi’s, the post is about something else, but their clothes are a big part of the aesthetic. Put your product or service in the context of a story and it will make your posts much more interesting. Themes Having a theme can really make your feed stand out. For the most part, having a ...

  Using Instagram Captions to Increase Engagement Have you ever been stumped with what to write for your Instagram captions? Instagram wants people to stay on the platform as long as possible and because of this they reward posts that users engage with by increasing their reach. Posting scroll stopping images will grab people’s attention, but the captions are often what drive engagement. The goal with any caption is to add value to the image or video that it is accompanying. With the mass amounts of content that are poured onto the platform on a regular basis, there are some tried and true practices that are more likely to get results. Format Captions can be up to 2,200 characters long, that’s a lot of space! However, because Instagram is optimized for mobile and the vast majority of users are on smartphones, only the first 125 characters will be shown with a “more” button to see the rest. This means that you need to hit with the most important information right away. W...

  Spice Up Your Imagery to Boost Your Instagram’s Performance Instagram is all about aesthetics. You need to think about how you will build a cohesive brand image to present your company in the most effective way. And this starts with what the content you are posting looks like. Aspect Ratio There are 3 main sizes of Instagram posts; Landscape, Square and Portrait. None of these are better than the other, it depends on your content, however it is worth noting that Portrait takes up the most real estate on mobile devices (the vast majority of users are on mobile devices), followed by Square. Imagery Ideally you want your post to evoke an emotional response in one way or another. According to AdEspresso , there are a few things to keep in mind as far as the aesthetics of your post (remember that these are not rules, think of them more as guidelines that can be broken if there is good reason): ·          People generally prefer ima...

  Running Effective Facebook Ads Campaigns The world of Facebook advertising is deep and can be intimidating at first, but don’t worry, you can dominate the competition if you approach it with strategy and creativity. Creating Your Ad Creating Facebook ads is easy to do, but hard to do right. There is a lot more that can go wrong than can go right, but there are some guidelines you can use to help create effective ads. The first thing you need to do is choose an objective. Facebook has 8 objectives to choose from: Knowing what you are setting out to achieve with your marketing campaigns will help inform how to craft your ads to achieve your goals. Designing your ad to work toward your objective is crucial. This starts with picking the right format. Facebook offers 8 formats to choose from: ·          Photo ·          Video ·          Stories ...