Direct Placement Blog

In this Ad Extension Series , we have gone over several AdWords features that can help boost the performance of your internet ads. One thing we almost never discuss is how these kinds of features relate to Bing Ads. Bing has most of the same extension options as Google, which operate in the same way. Although they are not guaranteed to show each time your ad does, they will expand the size of your ad and help provide additional information about your company or service to searchers when they do. Recently, Bing Ads has also added Price Extensions as an option for advertisers using their services. These kinds of extensions have been available in AdWords for a while and are praised for the level of additional information they allow you to display in your ads. Price extensions allow you to show the price of a product/service directly in the ad. They operate similar to a Structured Snippet Extension in that they will appear at the bottom of your ad, below the main ad text, and list ...

As we’ve discussed before LinkedIn advertising , is unique because it is a Business-To-Business tailored social media platform. This means its advertising options are targeted to advertisers focusing on an interesting combination of individuals and B2B. One of the advertising options available on LinkedIn is video advertisements. Of course, video ads themselves are not new to the advertising market. Advertising companies have been using video advertisements in one form or another for decades. But, because LinkedIn provides you with a unique marketing audience to target when creating your campaign, you will have to keep different considerations in mind while creating your video advertising campaign. As we know, when doing any kind of online marketing it is always important to focus on the specific internet marketing strategies that best fit your company’s goals. According to LinkedIn , video ads should have one of three main marketing objectives: Brand Awareness, Brand Considerati...

Toward the beginning of 2018, the new social media platform Vero started creating quite the buzz in the social media and digital marketing world. Vero calls itself a “True Social” experience and states that it is meant to give people real control over what they see and who they share it with. Its systems are set up to create you your own personal environment within the platform, with search technology, sharing capabilities, and even content creation that can be tailored to your personal preference in each individual situation. The content base is similar to Instagram in that it is more image/video based. But, users are also able to share music, books, movies, and more entertainment related content. One of their most interesting information points is that the feed you will see when using Vero will be entirely created and curated by you. They state “That also means there’s no algorithms and no data mining. Ever.” This is an intriguing statement because it leads into one of the reas...