Direct Placement Blog

  Why You Want a Google Premier Partner on Your Team It’s no secret that Google reigns supreme among the search engines, having over 90% of the market share. It’s the first place many searches for products and services start, meaning that it’s vital for your business to have visibility on the platform. There’s a lot that goes into running successful campaigns on Google Ads and the competition can be intense. That’s why you want a Google Premier Partner on your team. Agencies who have achieved this status can do more for your online presence, regardless of the industry you’re in. Google Partners Google wants you to see results from advertising on their platform so you keep paying for more ads. Because of this they have set up a partner program to help you find trusted agencies that meet Google’s criteria for performance, spend and certifications. Premier Partner status is the highest-level partnership an agency can attain, it is only given to a small fraction of partnered...

  Content Strategy: Buying Cycles So now that you’ve come up with your buyer personas that represent the different segments of your ideal customer base, it’s time to come up with a content strategy that targets prospects and leads at different parts of the buying process. Relevancy is the name of the game here and people are asking different questions at each stage of the funnel. This means that an effective marketing campaign will address people according to where they are in the process. You will want to come up with a different strategy tailored to each persona. Your funnel will look different based on your industry and your specific business, however, a general funnel has the following stages; awareness, consideration, purchase. The Awareness Stage This stage is all about building awareness for your brand. At this point you’re interacting with a cold audience that has never heard of your company. It’s important to note t...