Direct Placement Blog

  Content Strategy: Creating Buyer Personas Creating content regularly has become essential for businesses to compete in the age of the internet. With the immense amount of competition for people’s attention online, it is no longer enough to just make one size fits all content. Today your business content needs to really connect with people, to show that you understand them, in order to be an effective lead generator or an effective part of your marketing funnel. One of the best ways to know exactly what kind of content can achieve this is to create buyer personas to represent each segment of your customer base. Buyer personas are fictional representations of your ideal customers. It is vitally important that they be based on research and data, not on intuition. Buyer personas give you a better understanding of your current and future customers and prospects. This way you can tailor your content, products and services to appeal to them in a meaningful way, which will lead to mo...

  The 4 Pillars of Market Research That Will Make or Break Your Business Businesses don’t operate in a vacuum. There are a number of factors, some under our control and some that aren’t, that interact to determine how we fare in the open market. Conducting market research gives you insight into these factors, which can give you direction when it comes to making educated decisions related to growth and development. Many businesses rely solely on analytics to determine how they are doing and how to move forward. Analytics are crucial to understanding how your business is performing and how to make moves to encourage growth, however, they provide an incomplete picture. Analytics provide the “what” and market research provides the “why.” So, what kinds of insights that we can gather from conducting market research? What we are aiming to do is understand our ideal customer, market, competition and competitive ranking. These are the 4 pillars. Let’s take a look at each one of these...

Digital Marketing for Real Estate Agents Being a real estate agent is highly competitive and most end up calling it quits within 5 years. The profession is saturated with over 2 million agents nationwide. With so many agents competing for buyer/ seller’s attention, effective marketing is the key to making it or breaking it. Over the last 2 decades there has been a shift in the way people buy/ sell homes. People now generally start on the internet. 3-5% conversion rate is considered good, which means that if you have 20 leads, maybe 1 will convert, if you are good. Lead generation is tricky due to the highly competitive nature of the industry. Let’s discuss some of the more common ways that realtors find leads. Zillow Zillow has become the leading online platform in real estate for sellers, buyers and agents. They have the largest database of homes with over 110 million properties and offer pre-qualified financing, informational ...