Direct Placement Blog

  Increase Value for Both You and Your Customers by Upselling and Cross Selling Upselling and Cross selling are great ways to maximize your revenue while building stronger relationships with your clients and customers. You may hear the term upsell used interchangeably with cross sell, and though they are technically slightly different, I think this is fine as long as what is being conveyed is understood. Technically speaking, upselling is encouraging customers to purchase a service or product that is comparable, but more expensive, to the one they are intending to buy. Essentially a higher-end or more comprehensive version of the same product or service. Cross selling is encouraging add-ons or complementary products or services along with the intended purchase. Both of these practices can increase the value of each client or customer and, if done correctly, build trust. You also have the benefit of making more sales without having invested in lead generation for those sales since...

  Direct Placement, LLC is Now Partnered with SiteLock! A leader in the website security industry with over 12 million websites using their services, SiteLock has made it a mission to provide affordable and accessible cybersecurity and website security to small and medium sized businesses. With the new partnership, that makes Direct Placement, LLC your one-stop-shop for all things website related. From website builds and hosting to advertising and now to security , you’ve got everything covered in one place. The pandemic has created a global shift in the landscape of the web. More companies than ever have made the transition to conducting business online , making the need for website security higher than ever before. There’s a common misconception that only large businesses are the targets of cyber-attacks, but this is not the case. The majority of attacks are automated, exploiting commonly known vulnerabilities regardless of who runs the website. The good news is that be...

Utilize Key Performance Indicators to Achieve Your Company Goals Knowing how your business is performing now and in the past is crucial to determining where to head in the future. A lot of businesses just use their bottom line to gauge how their business is performing, but this doesn’t give as much insight as using key performance indicators (KPI). A KPI is a quantifiable metric that is directly tied to how your business is performing in relation to a goal. The KPI’s you choose are highly dependent on your company’s goals. Business Goals If you are running a business, then you probably understand that you need goals to have a clear vision of where you want your business to go. Your goals are going to be reliant on the industry and your specific business. An ecommerce business is going to have different objectives than a business in the service industry and even within industries businesses are at different levels of growth and have different challenges due to structure, geography...

Lake Lure, North Carolina’s Hidden Gem A small town with a big heart, Lake Lure is home to less than 2,000 permanent residents. Despite its small population, the town has a lot to offer to visitors looking to get away on a fun and relaxing vacation. With stunning views, exciting lake activities, big events, golf and excellent hospitality, Lake Lure has all the bases covered for a fulfilling retreat. There’s a reason it has been named as “One of America’s Best Lakes” by USA Today . The namesake of the town, Lake Lure is nestled between vast tree covered hills. With about 720 acres, 21 miles of shoreline and a beach area, the lake has plenty of space to accommodate whatever lake activities your heart desires. From water skiing to lounging at the beach to paddle boarding, the lake is never boring. You can even hire experienced professionals with high quality gear to maximize your lake adventure! Hit the water on a pontoon boat or glide over the surface on a tube! If you’re looking fo...