Direct Placement Blog

Why You Need to Visit Cancun on Your Next Vacation There’s a reason that Cancun is one of the world’s most visited tourist destinations. Besides its party scene made famous by spring break partiers, Cancun has a lot to offer with its beautiful beaches, world class cuisine, breath taking Mayan archaeological sites and museum, theme parks and natural wonders like the Nichupte lagoon system. There is something for everyone to enjoy, from a relaxing getaway to a rewarding historical experience. Beaches With 23 kilometers of coastline (more than 14 miles) and 11 public beaches, there are plenty of options for every type of beach goer. If you are looking for fun out on the water by parasailing, sailing, or water skiing, you may want to check out Play Delfines or Chac Mool. These beaches have stronger waves that deter swimmers, leaving the water wide open for boats and parasailers. If you are on a family vacation with the kids, Langosta, El Nino, Las Perlas or Ballenas are the beache...

Using Multiple Channels to Maximize Leads You may hear a few different terms for the idea of using multiple channels to interact with people and to build leads; integrated marketing, multichannel marketing strategy, omnichannel marketing. Other marketers may disagree with me, but these are all essentially the same thing, with very slight differences if any. Basically, the idea is to use multiple channels with a consistent brand image and message across them. These channels need to work together in one cohesive strategy to maximize lead generation. I think the hang up is that there is a difference between simply being present on multiple channels and having an overarching consistency and strategy across channels. With the changes, fueled by technological advancement, in how people interact with businesses over the last 20 years, it has become a necessity to have a presence on multiple channels. People expect to see businesses they want to do businesses with in multiple places acro...

  Google Updates Keyword Match Types: Combining Broad Match Modifier and Phrase Match In an effort to increase the relevancy of search ads , Google is updating the broad match modifier and phrase match keyword match type. This change offers you more control with a broader reach. The change will result in a phrase match keyword covering additional broad match modifier traffic, while continuing to respect word order when it’s important to the meaning. This new update will give you the benefit of reach the broad match modifier offered while keeping the control given by phrase match. As a result, the phrase match will expand its reach to additional broad match modifier traffic while still maintaining the word order when it’s important to the meaning. The Current Match Type Behaviors Currently a broad match modifier and phrase match stand as an intermediary step between the vast reach of the broad match type and the much-narrowed exact match type. The broad match modifier regu...