Direct Placement Blog

Marketing funnels come in many variations; however, they all basically follow the same general flow of stages. The first thing that needs to happen is that people need to become aware that your company exists. Then they need to become interested in what you do. The next stage is that they begin exploring offers and making a decision of who to buy from. Lastly, the final stage is conversion, you’ve made the sale! Awareness There are numerous ways for people to find out who you are and what you do. Google Ads, Facebook Ads, Instagram, etc. Using platforms that promote longevity of content such as YouTube or blogging are strong ways to make less content and have it work harder for you. Being a guest on someone else’s content is a great way to put yourself in front of their audience, being a guest on a YouTube Video, blog, or podcast can be very beneficial for increasing brand awareness. Content creation is really important and you basically have a couple options. If you want to make less ...

Score Big with Your Instagram Hashtag Strategy It’s a mistake to underestimate the power of the hashtag on your Instagram account. Using the right strategy can give your posts some seriously extended reach and can result in more followers, likes, comments and even conversions. The hashtag was born in 2007 on another well-known social media platform, Twitter, although it wasn’t officially a feature until 2009. A Silicon Valley blogger and product consultant, Chris Messina, brought up the idea of repurposing the pound sign for organizational purposes. He even approached Twitter with the idea and was rejected. It wasn’t until 2 years later that Twitter gave in and made searching for hashtags a feature, due to their popularity. The popularity of hashtags made its way to Instagram, and the platform fully embraced them. According to Wordstream , posts with hashtags have a 12.6% increase in engagement when compared to posts without them. If you post often, which is definitely recommen...

  What You Need to Know About Instagram Ad Formats Which format you choose for your Instagram ad can have an impact on how effective your ads are. There are 4 main formats and you want to make sure to choose the right one for your specific advertisement and objective. Ads in Instagram can appear in the Feed, Stories or the Explore feature (they will not appear on the Explore grid, but may appear after someone taps on a photo or video) and will have a “Sponsored” icon as well as a call-to-action button if you desire. You can choose between an image, video, carousel or story as the format for your ad. Each one has its own aesthetic and can serve specific ads and goals. Images The available orientations for images are square, landscape or vertical. It’s worth noting that Instagram is highly optimized for mobile and a vertical orientation will take up the most screen space. When creating image ads, according to Facebook, best practices are to make sure your images are on ...